Liverpool fans can expect NBA superstar LeBron James to be present in their midst at Anfield taking in a game sometime in the near future.
LeBron is joining hands with John Henry, chairman of the Fenway Sports Group (FSG) who own Liverpool. As part of the deal, LeBron gets a minority stake in Liverpool while FSG partners with his sports marketing company to become his exclusive world wide representative.
The WSJ reports that this is the first time a professional athlete at the top of his game has taken an ownership interest in a team with the size and prestige of Liverpool, one of the biggest and most storied names in football.
The deal marks FSG's serious intent to become a power player in the world of sports marketing through their subsidiary Fenway Sports Management. LeBron marks their biggest capture and it is hoped that the tie up with FSG will open up his marketing potentially on a global scale wherever Liverpool is popular, especially Asia.
These are optimistic times for Liverpool as Damien Comolli, director of football has indicated that the purse-strings will be opened up in the summer for some high priced transfers. John Henry wants to augment the squad and openly fretted that the high wage bill reflected poorly on its quality and depth. Their priority like many before them, to win their first Premiership.
LeBron was left admiring Liverpool's eighteen league titles although one should have told him the last one came in 1990.
Categories: Gossip/Trash Talk, Soccer Books & Magazines, Soccer Business, Soccer Coaches & Coaching, Soccer Culture, Soccer Hall of Fame, Soccer History, Soccer Players, Soccer Politics, Soccer Skills, Soccer Teams - Club Tags: Damien Comolli, English Premier League 2010- 2011, John Henry, LeBron James, Liverpool FC No TrackBacks TrackBack URL: http://www.soccerblog.com/cgi-bin/mt/mt-t.cgi/8152.
Leave a comment Name Email Address URL Remember personal info? Comments Offers
ABOUT SOCCERBLOG.com SoccerBlog.com is a fan-driven site founded by Christian and Shourin. Our goal is to cover the beautiful game and talk about some of the issues that may not be covered elsewhere. Since we aren't any good at playing, we decided to talk about soccer instead!
THE $300 HOUSE Change the world with 300House.com. Join us today and make a difference >>
Your Ad Here >>
Contact: christian [at] christiansarkar [dot] com 
Subscribe to this blog's feed Categories Africa Cup of Nations 2010 (24) Champions League 2009-2010 (137) Champions League 2010-2011 (62) Concacaf Gold Cup 2009 (16) Confederations Cup 2009 (61) English Premier League 2010 (477) English Premier League 2011 (246) Euro 2008 (173) Euro 2012 (13) Gossip/Trash Talk (3313) MLS 2011 (31) Soccer Advertising (347) Soccer Books & Magazines (296) Soccer Business (2059) Soccer Coaches & Coaching (3189) Soccer Culture (3499) Soccer Hall of Fame (805) Soccer History (2804) Soccer Humor (636) Soccer Players (4596) Soccer Politics (926) Soccer Site Reviews (34) Soccer Skills (3746) Soccer Teams - Club (3595) Soccer Teams - National (2264) Soccer Videos (1586) Women's Soccer (21) World Cup 2006 (816) World Cup 2010 (888) World Cup History (541) Monthly Archives April 2011 (34) March 2011 (65) February 2011 (68) January 2011 (91) December 2010 (75) November 2010 (65) October 2010 (74) September 2010 (92) August 2010 (160) July 2010 (240) June 2010 (399) May 2010 (228) April 2010 (208) March 2010 (151) February 2010 (143) January 2010 (76) December 2009 (114) November 2009 (200) October 2009 (155) September 2009 (122) August 2009 (188) July 2009 (179) June 2009 (198) May 2009 (216) April 2009 (165) March 2009 (69) February 2009 (47) January 2009 (52) December 2008 (42) November 2008 (92) October 2008 (119) September 2008 (102) August 2008 (61) July 2008 (76) June 2008 (88) May 2008 (59) April 2008 (46) March 2008 (35) February 2008 (86) January 2008 (58) December 2007 (93) November 2007 (83) October 2007 (49) September 2007 (75) August 2007 (122) July 2007 (132) June 2007 (143) May 2007 (129) April 2007 (87) March 2007 (79) February 2007 (112) January 2007 (119) December 2006 (113) November 2006 (152) October 2006 (120) September 2006 (122) August 2006 (113) July 2006 (213) June 2006 (429) May 2006 (221) April 2006 (240) March 2006 (66) Search About this Entry This page contains a single entry by Shourin Roy published on April 6, 2011 9:57 PM.
Manchester United 1 Chelsea 0 was the previous entry in this blog.
Evra's foul on Ramires was a clear penalty is the next entry in this blog.
Find recent content on the main index or look in the archives to find all content.
Site design and management by Christian Sarkar
